Whether you are buying or selling, the Equine-Trader.com can help!
If you're selling a horse, stallion, truck, trailer, tack, feed, employment, real estate, services, and wanted we have a specialized category for you. We feel our affordable advertising, extensive Internet reach and helpful tips will make your next sale or purchase an easy one) If you are a Dealer click here!
Selling Tips 1.
Signs & Flyers If anything, you'll want to put a "For Sale Sign or flyer" in your local tack shop or feed store! You can buy these from a local store or if you already have an ad listed with us you can create a custom For Sale sign free of charge from within your account.
FOR SALE - FLYER
FOR SALE - SIGN
You can also do the same to create a custom "For Sale Flyer" to display in local tack or feed stores, community & recreation centers, riding areans, churches, college campuses...anywhere you might find an announcement or bulletin board that allows advertising!
For Sale Signs & Flyers are free to all sellers using our web site. Place your ad Today! Buyers who see it can go to the website and view the details of your ad 24/7!
2. Use A Photo
A good photo can improve response by 150% or more! Take one with a digital camera or ask your local photo finishing shop to make a few jpeg's (from a hard copy) for you on a disk or cd. From within your account you can add up to 20 photos plus descriptions anytime. Be sure to take front and back shots as well a side shots.
3. Set The Right Price
You know how much you want, but do you know how realistic that price really is? Search through our website for vehicles matching yours and see what others are asking. State in your description that the price is OBO (or best offer) - this might convince buyers to call or email you if the price is close to their budget. This will also give you the opportunity to justify the price and negotiate the sale.
4. Good Presentation
Perceived value goes a long way! Wash an clip up your animals before you sell them. First impressions are everything!
5. Extended Advertising
Even though you want to sell your online, another effective option is to use your Equine-Trader.com Ad No. to market your item beyond our website. Buyers can be pulled to your online ad from other online classifieds, as well as from traditional advertising like in your local newspaper or the Equine Trader Magazine. Hold your description to a minimum while leading buyers to more descriptive online details and photos. You can measure your success by the number of page views your ad receives. Newspaper Example: "8 Year old Quarter Horse Gelding, Good Family Horse.
$2k/obo. Call 555-5555 or Equine-Trader.com Ad # 55555
When logged in use our metrics to see the number of times someone has replied to your ad, the number of times someone has viewed your ad and the number of times someone "told a friend" about your ad.
6. Maximizing Inquiries
As mentioned above, when you view your ad detail page, or log into your account we show you the number of ad views your ad has received since posted. This information can be used by you to decide what changes might be useful. For example, if the ad views show that a lot of people have been looking at your ad, but you're not getting enough inquiries, maybe you need to add a photo or the current photo needs to be replaced with a better one, or maybe you need to adjust the asking price slightly - If the ad views are low you may need to change your headline to attract more click throughs!
7. Showing The Horse
If you try to sell online you'll still need to show the item or animal. Safety in numbers, make sure your not home alone or better yet meet in a public place. Be honest with potential buyers about any serious problems or vices. If your buyer wants to take a test ride, make sure they do so in an enclosed area. Dress respectably. If you don't appear to take good care of yourself, your buyer may feel that is how you treated your property as well!
8. Closing The Sale
Write a receipt for you and your buyer with signatures on both copies. Include a statement that the item or animal is being bought "as is" . Include all pertinent info on the receipt so the terms of the deal cannot be misinterpreted. Keep the receipt for your records. It will establish the date of sale and help protect you from any future liability. Accept only cash, certified check or money order and only then sign the title over to the buyer.