The privacy practices of this statement apply to our services available under the domain and sub-domains of www.equine-trader.com. By visiting this website you agree to be bound by the terms and conditions of this Privacy Policy. If you do not agree please do not use or access our services.
As described below, as part of the normal operation of our services, your information is collected by us, disclosed to third parties and used by third parties and us. This Privacy Policy describes the information we collect about you and what may happen to that information. Although this policy may seem long, we have prepared a detailed policy because we believe you should know as much as possible about Equine-Trader's practices so that you can make informed decisions.
By accepting the Privacy Policy in registration, you expressly consent to our use and disclosure of your personally identifiable information. This Privacy Policy is incorporated into and subject to the terms of the Equine-Trader Terms and Conditions.
Information We Collect
Our primary goal in collecting personal information is to provide you with a smooth, efficient, and customized experience. This allows us to provide services and features that most likely meet your needs, and to customize our service to make your experience easier.
In general, you can browse our site without telling us who you are or revealing any personal information about yourself. If you choose to use our services, we may require you to provide contact and identity information, billing information, and other personal information as indicated on the user registration form. Where possible, we indicate which fields are required and which fields are optional. You always have the option to not provide information by choosing not to use a particular service or feature.
We use data collection devices such as "cookies" on certain pages of our site to help analyze our web page flow, measure promotional effectiveness, and promote trust and safety. "Cookies" are small files placed on your hard drive that assist us in providing customized services. We offer certain features that are only available through the use of a "cookie". We also use cookies to allow you to enter your password less frequently during a session. Cookies can also help us provide information that is targeted to your interests. Most cookies are "session cookies," meaning that they are automatically deleted from your hard drive when you close your browser. You are always free to decline our cookies if your browser permits, although in that case you may not be able to use certain features on our site and you may be required to reenter your password more frequently during a session.
Additionally, you may encounter "cookies" or other similar devices on certain pages of our site that are placed by third parties. For example, if you view a web page created by a user, there may be a "cookie" placed within that web page. We do not control the use of cookies by third parties.
If you choose to advertise on our site, we collect information about your advertisement. We also collect other user's viewing activity for this listing.
If you establish a credit account with us to pay the fees we charge, we collect some additional information, including a billing address, a credit card number and a credit card expiration date.
If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on the site, we may collect such information into a file specific to you.
Our Use of Your Information
We use your information to facilitate the services you request. If you choose to list an item for sale on our site or open a credit account, or otherwise provide us with your credit card information, we use your address and billing information to bill you and provide associated support.
You agree that we may use personally identifiable information about you to improve our marketing and promotional efforts, to analyze site usage, improve our content and product offerings, and customize our site's content, layout, and services. These uses improve our site and better tailor it to meet your needs.
You agree that we may use your information to contact you and deliver information to you that, in some cases, are targeted to your interests, such as targeted banner advertisements, administrative notices, product offerings, and communications relevant to your use of the site. By accepting the Privacy Policy, you expressly agree to receive this information. If you do not wish to receive these communications, we encourage you to opt out of the receipt of certain communications".
Our Disclosure of Your Information
Due to the existing regulatory environment, we cannot ensure that all of your private communications and other personally identifiable information will never be disclosed in ways not otherwise described in this Privacy Policy. By way of example (without limiting the foregoing), we may be forced to disclose information to the government or third parties under certain circumstances, third parties may unlawfully intercept or access transmissions or private communications, or users may abuse or misuse your information that they collect from our site. Therefore, although we use industry standard practices to protect your privacy, we do not promise, and you should not expect, that your personally identifiable information or private communications will always remain private.
As a matter of policy, we do not sell or rent any personally identifiable information about you to any third party.
Throughout the site, (if you choose to advertise) your identifiable information is listed on each listing that you add. As a result, other users and third parties might send you unsolicited email. Although our pages are coded with robot exclusion headers, others may illegally attempt to automatically collect your email address from our site. Even if your User ID is not your email address, your User ID can be used to identify you.
Your Use of Other Users' Information
In order to facilitate interaction among all www.equine-trader.com users, our service allows you limited access to other users' contact information. By viewing the Equine-Trader website, you agree that, with respect to other users' personally identifiable information that you obtain through the site, Equine-Trader, Inc. hereby grants to you a license to use such information only for: (a) Equine-Trader-related communications that are not unsolicited commercial messages, (b) using services offered through Equine-Trader (e.g. Organizations, Tack Shops, and Hauling Services), and (c) any other purpose that such user expressly agrees to after adequate disclosure of the purpose(s). In all cases, you must give users an opportunity to remove themselves from your database and a chance to review what information you have collected about them. In addition, under no circumstances, except as defined in this Section, can you disclose personally identifiable information about another user to any third party without our consent and the consent of such other user after adequate disclosure.
You are not licensed to add a Equine-Trader user, even a user that you plan to contact for purchasing an item, to your mailing list (email or physical mail) without their express consent after adequate disclosure.
Control of Your Password
You are responsible for all actions taken with your User ID and password, including fees. Therefore we do not recommend that you disclose your Equine-Trader password to any third parties. If you choose to share your User ID and password or your information with third parties to provide you additional services, you are responsible for all actions taken with your User ID and password and therefore you should review that third party's privacy policy. If you lose control of your password, you may lose substantial control over your personally identifiable information and may be subject to legally binding actions taken on your behalf. Therefore, if your password has been compromised for any reason, you should immediately change your password.
Reviewing and Changing Your Personally Identifiable Information
We offer you the ability to automatically review and change the information you submit to us by logging into the site and entering in the new information yourself. Generally, we will not modify your information based on your request because it is very difficult to authenticate your account manually.
Upon your request, we will deactivate your account, contact information, billing information, shipping information, and financial information from our active databases to prevent your information from being shared with other users. To make this request, email ahicks@Equine-Trader.com . Such information will be deactivated as soon as reasonably possible based on your account activity.
We will retain in our files information you have requested to remove in some circumstances, such as to resolve disputes, troubleshoot problems and enforce our User Agreement. Further, such prior information is never completely removed from our databases due to technical and legal constraints, including stored "back up" systems. Therefore, you should not expect that all of your personally identifiable information will be completely removed from our databases in response to your requests.
Security
Equine-Trader uses industry standard practices to safeguard the confidentiality of your personal identifiable information, including "firewalls" and limited access. Equine-Trader treats data as an asset that must be protected against loss and unauthorized access. We employ many different security techniques to protect such data from unauthorized access by users inside and outside the company.
Notice
We may amend this Privacy Policy at any time by posting the amend terms on our site. All amended terms shall automatically be effective immediately after they are posted on our site. In addition, we will notify you in accordance with your Notification Preferences.
